Outcomes. Not just output.
Gamechange delivers the people and skills to manage internal and external projects – working alongside your team or as an outsource option. Dial-in your brand and messaging, from research to front line contacts, in-person and interview prep. Together, we’ll choose the stories and media for optimal value, speed, reach and service.
Every project starts with a question: What does success look like? Some need a fresh communications plan and toolkit review. Other clients want to update video channels, digital libraries, build print resources or create materials to educate and engage audiences.
Some examples:
RSM – Editorial team, at your service
SITUATION
As an on-call resource, we staffed and delivered projects ranging from a white paper on financial tech and consulting to a rapid rebranding following an acquisition. Keeping up with the pace of IT changes, cloud security and Microsoft consulting meant interviews with practice leaders and deep dives into technology needs of middle-market clients.
DELIVERED
Web pages and white papers; slide decks and blog ghostwriting. This work spanned all sorts of delivery outlets and ranged from the personal stories of remote consulting to the ways companies could accelerate financial closings and transactions. IT-driven, bottom-line results showing multiple ways this company served clients beyond traditional accounting.
Cloud computing analysis simplified
SITUATION
For this early-stage company, sharing its expertise in forecasting corporate decisions based on purchases of cloud capacity and resources. Executives were stretched but had research, podcast interviews, quarterly reports and other resources that told their story. What their marketing team needed was a managing editor to prioritize and chart a course.
DELIVERED
Hidden in research materials were key details and insights that anticipated the success of cloud-first companies such as Canva. In 2022-23, we helped Intricately to share trends, data and industry leaders in retailing, cybersecurity and other fields by tracking big cloud capacity purchases. These were leading indicators, instead of tracking sales, revenues or other historical reports. Using research, expert interviews and social media content, Intricately predicted the future of this digital business frontier.
Adding IoT stories to manufacturing, service providers
SITUATION
As an on-call resource, we staffed and delivered projects such as monthly blog content to educate on internet of Things advances and issues. From 2016-2018, articles kept pace with the fast-moving IoT tech innovations that affected manufacturing, cloud security and field-force automation for services.
DELIVERED
Annual user conference news coverage to blogs and personal stories of advanced AR/VR tech to the ways companies like Boeing and Elekta were embedding IoT into production and maintenance operations.
Strategy and content that spotlights consulting expertise
Situation
This California-based global consulting group grew quickly and wanted to showcase its experts via a quarterly print/web magazine for executives. A combination of strategic, industry-focused and advisory content and the name, ThinkSet, would come from Berkeley Research Group. Outside writers and independent academic experts brought fresh perspectives to provocative topics.
Delivered
ThinkSet launched its first issue, podcast interview and website 90 days after kickoff with independent reporting and a multi-disciplinary approach to legal, finance and operational challenges. In 24-page issues, ThinkSet featured original articles and graphics on topics that included cybersecurity, private equity fund management, health care investment and global resilience planning. This project also developed significant internal knowledge and community.
Rebrand, logo, collateral on sustainable energy
SITUATION
When incentives for commercial-grade renewable energy projects made them financially attractive, industrial property owners and government agencies responded quickly. Consulting studies and installations of wind turbines, solar panels and photo-voltaic heat/electric ramped up. This small company gained new clients across the U.S. and with multinational corporations, needing brand, collateral and web updates, a marketing content library and partner resources.
DELIVERED
Gamechange led a brand overhaul and built a new website that highlights Boreal Renewable projects for Philips Lightolier, U.S. Department of Veterans Affairs and at Boston’s Museum of Science. We delivered a new brand identity, a rebuilt website and content library with sample case studies and supporting materials for proposals and new presentation slides. Some of this affordable, responsive program is at www.boreal-renewable.com.
Tel 617-794-2260
Or come visit 202 Washington Street Brookline, MA 02445 USA
