What you need to get the results you’re seeking. For some clients, it starts with a fresh communications plan and toolkit review. For others, it’s organizing and updating the library of existing sales collateral, creating white papers to educate the market, assembling videos that show rather than tell.
Gamechange delivers the people and skills for both internal and external projects – working with your team or as a turnkey marketing department.. From market research to front line social postings and media training, we’ll find the right combination for value, speed and service. Some examples:
This California-based global consulting group grew quickly and through acquisitions. The company wanted to showcase its expertise and proposed a quarterly print/web magazine for forward-looking executives. A combination of strategy and advisory content would come from BRG and outside academic experts.
ThinkSet launched in May 2017, 90 days after kickoff. Each issue offers independent reporting and action steps on the unique outcome-based, multi-disciplinary approach to law, finance and operations. In 24-page issues, ThinkSet features original conversation-starter articles and graphics on issues from private equity fund management, health care investment and corporate data security. The project also developed useful internal knowledge that led to a corporate branding exercise and client outreach efforts.
Following its London-based public offering, this software company chose Gamechange to support its Boston office, the US headquarters. We delivered a coordinated effort in both internal communications process and external outreach to clients to celebrate their successes. Imaginatik software powered innovation and collaboration efforts at Schering-Plough, WR Grace, Pfizer and Cargill. Industry research and client success stories built a library of sales/marketing resources and a repeatable path for marketing materials and legal clearances.
Created a cohesive marketing resource center by editing years of white papers, conference and pitch-related slides and after-action reviews. Built a company style/brandbook. We also created press announcements, speaking/conference presentations and material for – and from – worldwide user meetings. Key results:
When incentives for renewable energy installations made commercial-grade projects financially attractive, industrial property owners and government agencies responded quickly. Studying and implementing wind, solar and photo-voltaic heat/electric installations moved quickly. This small company suddenly had feasibility studies to complete across the U.S. and multinational corporations as clients. A homemade logo and website were no longer acceptable.
Gamechange led a brand overhaul and new website that highlights its work for Philips Lightolier, U.S. Department of Veterans Affairs and at Boston’s Museum of Science. Within 90 days, we designed and launched a new streamlined site; wrote or edited case studies and supporting materials for proposals and new presentation slides. This affordable, responsive program delivered quick results. More details can be found at www.boreal-renewable.com. Results:
After 30 years in the group travel industry, a family-owned, regional company needed an overhaul. Customer data and promotional materials required new analytics and reporting capabilities. Reservation and pre-departure communications had to keep pace with a more mobile and busy global traveler. Utility failures were another driver for creating a back-up plan with secured, cloud-based data. Moving client-facing resources to web-based, social and self-service systems – using Google Drive and more customized options -- helped trip sponsors such as colleges mulitple options to serve clients at any time, anywhere.
The company developed a new infrared camera, GasFindIR, to detect leaking gases not visible to the human eye -- a significant leap forward in maintenance of oil/gas/chemical pipelines. Following Hurricane Katrina, it was used for aerial inspections, finding leaks of volatile organic compounds in Texas and Louisiana. Yet slow sales uptake by corporate and industrial prospects led to a project for Gamechange to explore causes, go-to-market messages and prospects.
At a training session for GasFindIR users and sales prospects, we interviewed early adopters. Objections from prospects were shared with sales executives along with research on trends in safety inspections. During this project we produced:
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